Training Manager Certificate

Length: 3 days.

About this Certificate Program: Beyond design and project management, successful management of training and performance improvement organizations involves a variety of key business decisions. This workshop explores those decisions and their implications. Specifically, this workshop explores:

• General principles that guide business decisions.
• Business models: A business model represents the way that revenue flows to a business organization, and all business processes of the organization are optimized for this. This unit explores the most common business models used by training groups and how they affect staffing, projects, and business processes.
• Strategic planning, including what a strategic plan is, the process for preparing a strategic plan, the components of a strategic plan, the link between strategic planning and other planning activities, and suggestions for ensuring the successful implementation of a strategic plan.
• Business cases: Before launching a major training project, managers should prepare a prospectus—or business case—for that project that gains the support of executives by providing a brief explanation, identifying viable alternatives considers, recommending one of those alternatives, demonstrating why that alternative is most effective, and suggesting the return on investment that the alternative should provide. This unit explains how to prepare a business case and present it to executives.
• Pricing: Whether a training organization charges directly or indirectly for its courses and other services, the organization must determine how to ensure that it has sufficient revenue to cover the expenses of the unit. This unit explores different internal and external pricing models for products and services, considers the ways each works, and how each affects a training group.
• Marketing strategies: Because training courses and related services do not sell themselves internally or externally, training groups must market their courses and services. This unit explores the unique challenges of marketing training courses and services (especially internally), the different means of marketing them, and helps participants start a marketing plan for their organizations.
• Business processes: The success of a training organization depends on more than effective courses and services, it depends on the processes that support those efforts. This unit explores the types of processes that training groups should put into place, and suggests issues to consider as training groups do so.
• Supervision: Staff and contractors need guidance in their work and this unit explores how to provide it. It explores ways to use the performance planning and evaluation process to clarify expectations with staff and contractors, coach staff and contractors to excellent performance, and provide them with useful feedback, so that the plans for the unit are most effectively implemented.
• Managing your manager: Executive support is essential to the success of a training group, and this unit suggests several ways that managers can keep their own managers informed about training activities and promote support for key initiatives of the training group.

At the end of this program, students are eligible for a certificate of completion.

Who Should Attend: Managers of training departments who have received no formal training for their jobs. New managers will find this material helpful in preparing them for their roles. Experienced managers might already be familiar with some of this material, but may find it helpful in clarifying issues and improving their practice.

What You Will Learn

Main Objective:  Apply business principles in the management of a learning group.

Supporting Objectives: To accomplish the main objective, you should be able to:

• Describe the purpose of a business strategy in the success of a learning group.
• Describe the relationship between business models and the work of a learning group.
• Describe the strengths and weaknesses of the most common business models for learning groups.
• Describe the role of a business case in justifying a learning project.
• Develop a business case.
• Describe the most common pricing models used in learning programs.
• Describe at least 3 issues to consider when setting tuition rates for learning programs.
• Describe at least 4 ways to effectively market learning programs.
• Develop a marketing plan for a learning group.
• Describe at least 2 types of customer support needed for learning products.
• Describe the performance planning cycle.
• Describe at least 2 roles of the performance planning process in demonstrating the effectiveness and productivity of a learning group.
• Describe at least 3 ways to "manage" your sponsor.

To schedule a seminar or request more information: Please contact me.

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