Designing Informal Learning Campaigns

Length: 2 days

Prerequisites: Experience designing at least 3 learning programs (as presented in one of the certificate programs in Instructional Design certificates or 3 significant communication products (as presented in the Information Design Certificate).

About this Certificate Program: With some research estimating that as much as 70 percent of all job-related learning occurs informally, harnessing the power of informal learning presents a large opportunity for workplace learning and communication professionals. This certificate program shows how to do so.

Specifically, this certificate program explains how to design informal learning campaigns, which can be used to build on-the-job skills and provide user assistance, and incorporate such Web 2.0 tools such as blogs and wikis, and rating systems, as well as intelligent components such as as wizards. Specifically, this seminar investigates the performance, usability, technical, and editorial considerations involved in designing different types of informal learning products, explains how to choose and coordinate individual products to comprehensively build performance, and provides participants with opportunities to design their own small informal learning campaign.

At the end of this program, students are eligible for a certificate of completion.

Who Should Attend: Instructional designers, performance technologists, information designers, technical communicators, product developers, web designers, and interface designers.

What You Will Learn

Main Objective: Design an informal learning campaign to build on-the-job skills or provide user assistance.

Supporting Objectives: To accomplish the main objective, you should be able to:

• Define informal learning.
• Explain how informal learning is used to:
• Build performance in the workplace
• Provide user assistance
• Describe the campaign-like approach to harnessing the power of informal learning.
• Name the most common types of informal learning products.
• Describe the performance considerations underlying the choice of the following informal learning products:
• Automatic reminders
• Blogs
• Coaches
• Communities of practice
• Frequently Asked Questions
• Guided tours
• How-to guides
• References
• Wikis
• Wizards
• Describe guidelines for ensuring usable informal learning products.
• Describe costs to include in the estimates of informal learning campaigns.
• Explain how to tie together separate learning products into a comprehensive and coordinated informal learning campaign.

To schedule a seminar or request more information: Please contact me.

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