The Commerce of Content
Manager's Tookkit:
How to Set Project Guidelines (Part 3 of 4)

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Set the Proposed Budget

A budget is an itemized estimate of the cost of producing the project. The cost of producing a technical communication project includes:

For example:

Example of a Budget Calculation

Fully "burdened" cost of the technical communicator. 32 weeks@$60/hour (remember, the rate is fully burdened, the technical writer does not receive all of this funding) $76,800
Fully burdened cost of the project manager, about 15 percent of the total time of the project 4.5 weeks @ $85/hour $15,300
Fully burdened cost of the editor, about 10 percent of the total time of the project 3 weeks * Same pay rate as the technical communicator ($60/hour) $7,680
Fully burdened cost of the production staff, about 15 percent of the total time of the project 4.5 weeks * $45/hour $8,100
Costs of specialized services, such as the cost of conducting a usability test Guestimate $10,000
Equipment costs, such as the purchase or lease of a special computer for the project None on this project. 0
Software costs, such as the purchase or lease of an authoring system or graphics software A copy of Robohelp, and perhaps some additional software. $1,000
Training costs associated with the project, such as the cost of sending the technical communicator to a product training class on OneCare (a course on online communication, however, would not be specific to this project and would not be included in the project cost) One 1-week class out of town $3,800 ($2,000 for tuition, $1,800 in travel expenses)
Copying and distribution costs for review drafts 10 copies per review, 3 reviews, 203 pages * $.07/page $426.30
Production costs, such as the cost of preparing special printing plates Special setup for cover $1,000
Duplicating costs for the final product, which your printer can provide and, if you are preparing a printed Different organizations have different methods for computing these costs. Some, for example, have an hourly rate that they charge for a technical communicator that also includes the costs of the project manager. Others separately charge for these expenses. 204 pages, $.07/page, $2/copy for covers and binding, 5000 copies $81,400
Total   $213,186.30

When you have developed your budget, review it with the client and make adjustments. If your client seeks adjustments, first try to adjust the production specifications so that you can lower the cost of duplicating. Often, a slight change in a paper specification or a reduction in the number of inks used can signficantly reduce the total cost of the project. Reducing the salaries for professional services,such as that of the technical communicator, are more difficult.

Once you have your client’s approval, you can use the budget as a basis for spending on this project.

Related Resource: Work sheet for planning a budget

How to Set Project Guidelines
1. Identify the assumptions underlying a project
2. (previous) Set the proposed schedule
3. Set the proposed budget
4. (next) Name the project team and their responsibilities

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