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The Commerce of Content
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In this Section of the Assessment |
Take the following "challenge" and find out. Although admittedly unscientific, this "test" assesses your skills in several areas of online communication. First, answer the ten questions. Then, follow the instructions in the scoring section to determine your score and find out what that score means.
(a) words (b) pictures
(c) sounds (d) words and pictures
(a) newspaper (b) radio
(c) television (d) online service, such as the LA Times Online
(a) anal-retentive (b) making unnecessary work for herself
(c) somewhat creative, if a bit eccentric
(d) being extremely efficient
(a) Users do not need to press Enter, so you did not tell them to do so.
(b) You goofed. You meant to say, "Then press Enter," but forgot to write it.
(c) By the fifth unit, users should have figured out that they need to press Enter after typing a response.
(d) The editor should have caught the error.
(a) Step-by-step instructions on what they need to do on that screen.
(b) A description of each field on the screen.
(c) a and b.
(d) Nothing, unless users are supposed to do something on the screen.
Displays the current status of a customer order.
Ever the critical reader, you think:
(a) Hmm, well written. (b) Sounds a little jargon-y.
(c) Dont like a description that starts with a verb, sounds too informal.
(d) The word current is unnecessary.
(a) The primary skill needed for online communication.
(b) Synonymous with writing.
(c) A secondary skill needed for online communication.
(a) in the center
(b) in the upper left corner
(c) in the upper right corner
(d) anywhere, as long as users can easily find it
(a) hierarchy, in which users go through a series of menus until they reach the desired point.
(b) web, in which users can read any piece of information at any time
(c) path, in which users go through a sequence in the order you intend
(a) In the month-at-a-glance pattern. Users click on a date, then read the details.
(b) As a series of icons. Each icon represents a different event. Users click on an icon to get more information.
(c) As a list, in which events are listed in a text list, in order of date.
(d) as a list, in which events are listed in a text list, by category.
Award yourself points as follows:
| Question | Response | Your Score |
| 1 | a-1 b-4 c-1 d-2 | |
| 2 | a-1 b-1 c-2 d-4 | |
| 3 | a-1 b-1 c-3 d-4 | |
| 4 | a-1 b-4 c-1 d-1 | |
| 5 | a -2 b-1 c-3 d-4 | |
| 6 | a-4 b-2 c-1 d-2 | |
| 7 | a-1 b-1 c-4 | |
| 8 | a-4 b-1 c-1 d-2 | |
| 9 | a-1 b-2 c-4 | |
| 10 | a-4 b-4 c-1 d-1 | |
| TOTAL |
| 31-40. | An Online Author. Youre aware of the unique characteristics of the online medium and can write material in a way that takes best advantage of the medium. |
| 21-30 | Almost Online. Youre aware that the online medium has some unique characteristics and are still working to take full advantage of them. |
| 20 and below. | Working Your Way Out of Print. Youre still in "print mode," and need to become more fully aware of the unique characteristics of communicating online. |
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(c) Copyright. 1999, 2000, 2001, 2002. Saul Carliner. All rights reserved.