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The Commerce of Content
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N Improve goodwill
This is not an effective objective because it does not explicitly generate revenue, reduce expenses, or comply with a regulation.
NContain support costs
This is not an effective objective. Although it pertains to a reduction in expenses, this does not explicitly state the extent of the reduction or the conditions under which the reduction would occur.
Y Keep support costs to the projected level, $3.4 million for the coming year
This is an effective objective. The observable and measurable goal pertains to controlling expenses, the condition is the coming year, and the level of performance is $3.4 million.
Y Generate $25 million in sales between January and June.
This is an effective objective. The observable and measurable goal pertains to generating revenue. The condition should be met between January and June, and the level of performance is $25 million.
Y Receive ISO 9000 certification by June of next year
This is an effective objective. The observable and measurable goal pertains to complying with the industry regulation ISO 9000. The condition should be met by June of next year. The criterion is the same as the goal: receive certification.
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(c) Copyright. 1999, 2000, 2001, 2002. Saul Carliner. All rights reserved.
