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• The structures of information design and development organizations
• Marketing of information design and development services
• Reports on the information design industry, and the related fields of technical communication and training

Industry Reports and Insights

• Visuals from "We Are What We Measure: Management Portfolios of Larger Technical Communication Departments, presentation at the Society for Technical Communication (STC) Annual Confrerence and keynote presentation at the STC--Philadelphia Metro chapter--annual conference
• Business Models for Information Design and Development Departments (working paper)
• Preliminary report of the study, "What Do We Manage? A Survey of the Management Portfolios of Large Technical Communication Departments"
• Business Objectives: The First Link in Establishing the Value of Training and Performance Improvement Projects
• First draft of "What We Can Learn about Productivity and Effectiveness Metrics from Software Design and Development, Training, and Marketing Communications"
• Overview of the Technical Communication Industry (industry overview)
• Trends 2003: Employment Trends in Technical Communication (article)
• Different Names, Similar Challenges: What's Behind the Rumored Merger of Instructional Design and Technical Communication? (article)
• Future Travels of the InfoWrangler (article)
• Trends from previous years (watch the economy deteriorate)>
• Trends 2002: Hard Times and Hard Choices--Strategic Challenges for Technical Communication Managers (article)
• Trends in Our Business 2000: Thriving in the Boom Years (article)
• Trends in Our Business: 1999 (article)

Resources for Marketing Information Design and Development Services

• Build a Business Case for Online Learning Projects
• Business Objectives: A Key Tool for Demonstrating the Effectiveness and Value of Technical Communication Products and Services (article)
• Demonstrating the Effectiveness and Value of Technical Communication Products and Services (article)
• 5 Ways to Opportunities to Communicate the Value of Communication Products and Services (article)
• Visuals from a presentation on Return on Investment (ROI) at the 18th Wisconsin Conference on Distance Teaching and Learning (opens in a new browser window)
• Quality: It's a Judgement Call (article)