The Commerce of Content
Working Paper:
Business Models for Information Design and Development Departments

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Published in Learning Circuits, February 2000

Sidebar: Comparison of Delivery Options for Online and Classroom Training

Classroom

Online

Development

Development

Labor: $50-125/hour, 20-40 hours/hour of instruction

Materials: .10-.25/page

Videos and other resources: Priced as needed

Development: $75-125/hour, 75-450 hours/hour of instruction

Materials: .10-.25/page

Production: Labor + rights (i.e. $750/photo)

Development equipment and other resources: As needed, but could run $5,000 - $30,000 for equipment that can be re-used on other projects

Delivery

Delivery

Classroom rental: $200-$500/session

Trainer: $500-$4,000 day

Student time: $150/fully burdened hour

Travel time: .5 hour each way for local, .5 to 1 day each way for remote

Travel costs: $1,000 first day, $200 each additional day

Student time: $150/fully burdened hour …but only 2/3 time needed for classroom, no travel.

Equipment: as needed, up to $5,000 for a laptop

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