Benefit: Generate tuition revenue.
Financial target: $350,000.
Target date: During fiscal year 2006.
Dependencies: Assuming that the course is announced by October 1, 2005.
Comment: Although most internal training and performance improvement programs are intended to improve human performance, some internal programs, and many external ones, are intended to generate revenue. This is a fine business objective-actually, it is a terrific objective because revenue projections are often based on past history and are more reliable than performance objectives. When developing programs for which you plan to charge tuition, do not necessarily try to show how performance improves. Tuition revenue is often a valued benefit to an organization. Assessing performance improvements for public courses (where learners come from many organizations) is also impossible.

Benefit: Lower user support costs. . . through the implementation of a website with a searchable database of the 250 most common questions.
Financial target: from $50/user to $30/user.
Target date: End of the year.
Dependencies: To motivate users to use the site, incentives will be established such as (but not limited to) messages playing on the support line before users are connected to a support representative and increased charges for using the customer support line.

Benefit: Reduce volunteer turnover by providing technical training for the newsletter editor.
Financial target: Not stated because it is not tracked by the agency.
Target date: In the coming activity year.
Dependencies: None stated.

Benefit: Reduce liability expenses.
Financial target: $1M based on the outcome of a lawsuit at our competitor.
Target date: Beginning of the first quarter 2006.
Dependencies: Requiring that each hearing aid fitter go through the certification program.