Report of the Needs Analysis

Summary of the Request

The Winwood Healthcare Corporation requests the development of a new, informative brochure to increase the number of referrals and admissions to their skilled nursing facilities.

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Needs Analysis

Business need

The Winwood Healthcare Corporation requests the development of a new, informative brochure to increase the number of referrals and admissions to their skilled nursing facilities.

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Tasks

The user of this brochure will be able to discuss the features of a skilled nursing facility

1. The user will state two differences between a skilled nursing facility and an assisted living facility.
1. Explain the difference in the level of care between a skilled nursing facility and an assisted living facility.
2. Explain the difference in the type of services available at a skilled nursing facility and an assisted nursing facility.
3. Name the services included in the basic rate at a skilled nursing facility.
4. Name the services included in the monthly rent at an assisted living facility
5. Explain the difference in the forms of payment accepted at skilled nursing facilities and assisted living facilities.
2. The user will name four of the eight basic features to consider when choosing a skilled nursing facility.
1. Explain the importance of location when choosing a skilled nursing facility.
2. Explain the importance of bed availability when choosing a skilled nursing facility.
3. Explain the importance of Medicare and Medicaid bed certification when choosing a skilled nursing facility.
4. Explain the importance of licensure when choosing a skilled nursing facility.
5. Explain the importance of special care units when choosing a skilled nursing facility.
6. State what services are included in the basic rate at skilled nursing facilities.
7. Explain the importance of staff training in skilled nursing facilities
8. Explain the importance of religious, cultural preferences and language when choosing a skilled nursing facility.
3. The user will name two of the four skilled nursing quality indicators.
1. Explain why skilled nursing facilities have quality of care indicators.
2. Name two of the four quality of life indicators.
3. Name two of the four quality of care indicators.
4. Name two of the four nutrition and hydration indicators
5. Name two of the four safety indicators.
4. The user will be able to explain at least three of the five resident rights.
1. Explain residents' right to respect.
2. Explain the residents' rights regarding services and fees.
3. Explain the residents' rights regarding money.
4. Explain the residents' rights regarding privacy.
5. Explain the residents' rights regarding medical care.
5. The user will name one of the three services and programs available in skilled nursing facilities
1. Name four of the eleven skilled nursing services available in skilled nursing facilities.
2. Name two of the four skilled rehabilitation programs available in skilled nursing facilities
3. Name one specialized care program available in some skilled nursing facilities.
6. The user will name three of the six payment methods accepted in skilled nursing facilities.
1. Name the requirement for using Medicare as a payment method in a skilled nursing facility.
2. Name the requirement for using Medicaid as a payment method in a skilled nursing facility.
3. Explain "Personal Resources."
4. Name the requirement for using Managed Care Plans as a payment method in a skilled nursing facility.
5. State the purpose of Medicare Supplemental Insurance.
6. Explain "Long Term Care Insurance."

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User Groups

There are two primary users of this document: families who need to place a loved one in a long-term care setting and senior citizens who are deciding on an appropriate long-term care setting for themselves.

This user could be an adult looking to place a parent in long-term care or it may be the spouse or significant other of a medically compromised patient. Both of these users could be in an emotional state of mind. Placing a loved one into long-term care is a difficult decision, especially if the decision has to be made immediately.

The adult looking to place a parent in long-term care varies in age from their late 20s to early 60s. Their educational and professional backgrounds also vary. This users first concern in placing their parent in long-term care is safety and appropriate nursing care. Proximity to home (their own or their parents) is also important. Cost, availability of rooms and activities will also be considered. This user may be male or female.

The spouse or significant other looking at long-term care options will be concerned with appropriate nursing care, proximity to home, cost and activities. These users range in age from their early 40s to their 80s. Educational and professional backgrounds will vary.

For senior citizens considering long-term care, they are concerned with cost, location, social activities and appropriate nursing care. These users are in their late 60s to late 70s and may be independent or require minimal assistance with daily care. They may have some minor health concerns, though some may have medical issues such as diabetes, high blood pressure, cardiac or respiratory disease.

All of these users will expect a brochure to provide information on cost or payment options, location(s), appropriate skilled nursing services and how to contact the facility or receive more information. The brochure will educate the user on the options available and assist in a decision making process.

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Project Constraints

• Final product due on December 14, 1999.
• Limited to eight pages.
• Not to exceed $5000.
• Availability of quality color graphics.

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Goals

Business Objective

The Winwood Healthcare Corporation’s skilled nursing facilities will generate increased revenue as demonstrated by an increase in admissions.

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Content Objectives

The users of this brochure will be able to discuss the features of a skilled nursing facility

1. The user will state two differences between a skilled nursing facility and an assisted living facility.
1. Explain the difference in the level of care between a skilled nursing facility and an assisted living facility.
2. Explain the difference in the type of services available at a skilled nursing facility and an assisted nursing facility with 90% accuracy.
3. Name the services included in the basic rate at a skilled nursing facility with 85% accuracy.
4. Name the services included in the monthly rent at an assisted living facility with 85% accuracy
5. Explain the difference in the forms of payment accepted at skilled nursing facilities and assisted living facilities.
2. The user will name four of the eight basic features to consider when choosing a skilled nursing facility.
1. Explain the importance of location when choosing a skilled nursing facility.
2. Explain the importance of bed availability when choosing a skilled nursing facility.
3. Explain the importance of Medicare and Medicaid bed certification when choosing a skilled nursing facility.
4. Explain the importance of licensure when choosing a skilled nursing facility.
5. Explain the importance of special care units when choosing a skilled nursing facility.
6. With 90% accuracy, state what services are included in the basic rate at skilled nursing facilities.
7. Explain the importance of staff training in skilled nursing facilities
8. Explain the importance of religious, cultural preferences and language when choosing a skilled nursing facility.
3. The user will name two of the four skilled nursing quality indicators.
1. Explain why skilled nursing facilities have quality of care indicators.
2. Name two of the four quality of life indicators.
3. Name two of the four quality of care indicators.
4. Name two of the four nutrition and hydration indicators
5. Name two of the four safety indicators.
4. The user will be able to explain at least three of the five resident rights.
1. Explain residents' right to respect.
2. Explain the residents' rights regarding services and fees.
3. Explain the residents' rights regarding money.
4. Explain the residents' rights regarding privacy.
5. Explain the residents' rights regarding medical care.
5. The user will name one of the three services and programs available in skilled nursing facilities
1. With 90% accuracy, name four of the eleven skilled nursing services available in skilled nursing facilities.
2. With 90% accuracy, name two of the four skilled rehabilitation programs available in skilled nursing facilities
3. Name one specialized care program available in some skilled nursing facilities.
6. The user will name three of the six payment methods accepted in skilled nursing facilities.
1. Name the requirement for using Medicare as a payment method in a skilled nursing facility.
2. Name the requirement for using Medicaid as a payment method in a skilled nursing facility.
3. Explain "Personal Resources."
4. Name the requirement for using Managed Care Plans as a payment method in a skilled nursing facility.
5. State the purpose of Medicare Supplemental Insurance.
6. Explain "Long Term Care Insurance."

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Evaluation

The Winwood Healthcare Corporation can assess the effectiveness of the brochure by the number of phone calls received requesting more information.

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Design Plans

Performance Need

(Primary) Develop knowledge and skills. (Secondary.) Resources.

This proposed communication product will be used to readers to become knowledgable purchases of skilled nusring care. Most have to decide whether to place a family member in a skilled nursing facility. They typically have little or no experience with such a facility and must make a decision about one. Users need to be able to name the criteria for choosing a skilled facility and assess whether a particular facility meets these criteria before making a decision.

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Choose the Form

Type of Communication Product

Brochure. Users expect the following from a brochure:

Purpose: move the reader one or more steps in the four-step sales cycle. These steps include:

1. Getting the consumers’ attention.
2. Developing the consumers’ interest.
3. Deciding to purchase.
4. Acting on their intention.

The "must includes" are:

• A cover.
• Seductive photographs.
• A description of benefits.
• A chart summarizing the product(s) features.
• Instructions for ordering or receiving additional information.
• A copyright statement on the last page.

Structure of the content:

• A description of the purpose of the product or service.
• A description of the benefits of the product or service.
• A description of the specific features of the product or service.
• An assessment of whether the product or service meets the reader’s needs.
• An explanation of how to place an order or receive more information.

Writing style: honest, but persuasive. The brochure should contain lots of pictures and charts.

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Communication Medium

Print.

Print was chosen because it provides a tangible leave-behind that can be given to a prospective client. Using print increases the budget for this project, because printing is required.

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Describe the Function

Information Map

Refer to the attached Information Map (not available in this online sample).

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Sample Section and Storyboards

Refer to the attachments Sample Section and Storyboards (numbered 1- 8) at the end of this document (not available in this online sample).

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Quality Guidelines

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(c) Copyright. 1999, 2000, 2001, 2002. Saul Carliner. All rights reserved.