Certificate in Developing Workplace Content

Length: 3 days.

About this Certificate Program: If information is the commodity of the information age, effective content is the key to building value for organizations. This course teaches the basics of content development about business and technical subjects.

Content development is a term that refers to the process of researching, planning the presentation of, and developing the presentation of business information for marketing, technical support, training, and employee communication. 

In this certificate program, you'll develop how-to articles intended for publication on the web, procedures, catalog entries, and proposals geared towards high tech, biotech, e-commerce and financial services. In the process, you'll learn how to sharpen your writing, use page design to attractively present content, and communicate ideas visually.

At the end of this program, students are eligible for a certificate of completion.

Who Should Attend: Technical communicators, web developers, subject matter experts, and others who develop content that others must use to complete their jobs.

What You Will Learn

Main Objective: After taking this course, you should be able to complete an assignment to develop content so that content achieves the intended results with the chosen audience.

Supporting Objectives: To accomplish the main objective, you should be able to:

• Describe the purpose of content development.
• Define the terms technical communication, training, technical support, and content development.
• Contrast content development with other forms of writing.
• Name at least 5 common business communication products that are considered examples of content development.
• Describe the process for developing larger (more than 20 pages) communication products.
• Master the basic elements of content development::
  • Effectively write the following types of content:
  • Definitions
  • Explanations
  • Instructions
  • Previews and summaries
  • Reference entries
  • How-to articles
  • Proposals
  • Appropriately apply the elements of style for content development:
  • Design functional pages and screens.
  • Communicate an idea primarily using visuals, such as pictures or graphs.

To schedule a seminar or request more information: Please contact me.

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