Seminars by Saul Carliner: Managing the Business Side of Learning

the studio of
Saul Carliner
content development
for the workplace

Managing the Business Side of Learning

Length: 2 days

Note: This course can be adjusted for a webcast format.

About this Certificate Program: Beyond good design and project management, the success of a learning department requires that managers and senior trainers make a variety of key business decisions—this certificate program will help you make the right ones.

In it, you explore the life cycle of business activities and products and how they should influence decision making. Discover how a strategy benefits the learning group and how to set a strategy. Also learn about different models for training departments, how to develop business cases for projects, three issues to consider when setting tuition rates, several ways to effectively market an learning programs and services, and the types of student (customer) support needed for a learning operation. Whether you work internally in an organization or an independent agency, learn the implications impact of the choices available to you.

At the end of this program, students are eligible for a certificate of completion.

Who Should Attend: Managers, planners, senior instructional designers, marketers, and others responsible for business decisions regarding e-learning and teaching.

What You Will Learn

Explain why business issues are crucial to learning efforts.
Develop a comprehensive business strategy for a learning group.
Develop a business case to justify high-profile and high-risk projects.
Describe the strengths and weaknesses of the most common business models for training organizations.
Describe the strengths and weaknesses of the most common pricing models in e-learning programs.
Describe specific tactics for marketing training services and products.
Describe the role of business processes in effectively serving customers of training services.
Describe at least two tactics for providing customer service in training services.

Agenda

Day One
Opening Exercise
Fundamentals
Business Models for Training Departments
Developing a Strategy

Day Two
Developing a Business Case for a Strategic Project
Pricing Learning Services
Marketing Learning Services
Establishing Effective Business Processes
Wrap-up

To schedule a seminar or request more information: Please contact me.